Driving traffic to your new web store is an important feature to success for your new small home business. Starting a web store is made virtually easy on the Internet with so many companies offering affiliations and free web stores to promote their specific products. In order to drive traffic to your new web store it is important to have a good product or set of products. One of the fastest growing industries is the wellness industry. When you set up your new web store, make certain that it is wellness industry based.
One trick to drive traffic to your new web store is through your email signature. Your email signature is a powerful tool. Friends and family naturally forward humor and other helpful links to their friends and co-workers.These in turn forward it to a few people that they know. It snowballs into one email being sent to virtually hundreds of people in a very quick amount of time. All you had to do was send the original non-spam email. Go through your email host and account to find the selection for email signature. On the signature put a friendly little note and click here link that goes directly to new web store. You will be amazed at how many people will now know that you’re on the Internet and visit your site.
Post flyers in your community. You can post simple flyers that have your new web store address and cute message on it. Many people will visit out of curiosity. Just check with local business owners before putting flyers on others autos. You don’t want to make anyone mad with your advertising. You can also check with store owners, community centers, libraries, colleges and even religious facilities about posting a small flyer about your new web store. Many will not mind a bit and you can often do this for free.
Have a bumper sticker made with your new web store information. Put this on the back of your car bumper. Ask friends and families if you can have one made for their cars as well. If people are worried about glue or permanence, you can have customized magnetic bumper stickers made that are temporary. This will keep cars from having permanent stickers or getting glue damage to make it more likely that others will be willing to have one placed on their car. Cars are a terrific way to advertise your new web store to others. Many people will memorize or write down the web address to visit out of curiosity. Once you have the traffic there, your products will virtually sell themselves.
Join a manual surf program. These programs give you traffic credits based on the number of sites that you manually surf. There are many times that people are reading the pages that they are surfing. The next thing you know, they’ve seen your new web store several times and end up visiting again out of curiosity or because they have an interest in your wellness products. For either reason, you are driving traffic to your site that is real people that naturally want to know what it is that your new web store has to offer. Driving Traffic To Your New Web Store by Zachary Thompson
Tuesday, July 29, 2008
Search Engine Optimization - Even Dummies Can Attract Targeted Website Traffic
Do you want to drive killer targeted website traffic without spending a single red dime?
If you answered yes, make sure to tap into the power of search engine optimization.
If you know how to optimize your site on the search engines, you are increasing your chance to get indexed by major search engines and get targeted website traffic in the process.
The goal is to get your site on the top 10 for multiple keyword searches.
Here are 3 power steps you can use starting today to promote your site using search engines...
Step 1 - Website Optimization.
Step 2 - Get Incoming Links.
Step 3 - Setup a Reciprocal Linking Campaign.
Lets get down into dirty detail as to how to apply search engine marketing to promote your website...
Step 1 - Website Optimization.
Make sure to optimize your site with relevant keywords in your niche.
Use your keywords in your domain name, title tags, meta tags, header tags and top and bottom portion of your website.
Donot abuse the use of keywords. If you do this multiple times you will be tagged as keyword spammer.
Just make sure to include your keywords 2% to 3% times in the content of your website.
Next step will show you how to get incoming links to your website which search engines really love.
Having more links pointing to your site will boost up your website traffic.
Step 2 - Get Incoming Links.
Work hard to get incoming links to your website.
Quality and quantity of your inbound links will determine search engine ranking of your website.
The easiest way to get started with getting tons of inbound links to your website is by using article marketing.
Write articles and distribute them to various article directories.
Next step will show you how to setup a reciprocal linking campaign to boost up your search engine ranking.
Step 3 - Setup a Reciprocal Linking Campaign.
This is a bit boring and time consuming task. But once you have few hundred link partners you will start receiving killer traffic to your website.
You have to be sure that your website is rich in content if you want other quality websites to link to your site. Even Dummies Can Attract Targeted Website Traffic by Murtuza Abbas
If you answered yes, make sure to tap into the power of search engine optimization.
If you know how to optimize your site on the search engines, you are increasing your chance to get indexed by major search engines and get targeted website traffic in the process.
The goal is to get your site on the top 10 for multiple keyword searches.
Here are 3 power steps you can use starting today to promote your site using search engines...
Step 1 - Website Optimization.
Step 2 - Get Incoming Links.
Step 3 - Setup a Reciprocal Linking Campaign.
Lets get down into dirty detail as to how to apply search engine marketing to promote your website...
Step 1 - Website Optimization.
Make sure to optimize your site with relevant keywords in your niche.
Use your keywords in your domain name, title tags, meta tags, header tags and top and bottom portion of your website.
Donot abuse the use of keywords. If you do this multiple times you will be tagged as keyword spammer.
Just make sure to include your keywords 2% to 3% times in the content of your website.
Next step will show you how to get incoming links to your website which search engines really love.
Having more links pointing to your site will boost up your website traffic.
Step 2 - Get Incoming Links.
Work hard to get incoming links to your website.
Quality and quantity of your inbound links will determine search engine ranking of your website.
The easiest way to get started with getting tons of inbound links to your website is by using article marketing.
Write articles and distribute them to various article directories.
Next step will show you how to setup a reciprocal linking campaign to boost up your search engine ranking.
Step 3 - Setup a Reciprocal Linking Campaign.
This is a bit boring and time consuming task. But once you have few hundred link partners you will start receiving killer traffic to your website.
You have to be sure that your website is rich in content if you want other quality websites to link to your site. Even Dummies Can Attract Targeted Website Traffic by Murtuza Abbas
Thursday, July 24, 2008
SEO - An overview
SEO or Search Engine Optimization is the process by which the quality and volume of traffic can be improved on a search engine on the Internet. Normally when we search for a particular piece of information or data on any top search engine ranking the results we get, are presented in a serial order by the particular search engine. This presentation of the results is derived from what is called the ‘Algorithmic’ basis and the results that figure at the top of the order are the ones that would be visited more often.
A number of times the process of SEO could focus on searches that broadly range from ‘vertical search’ to ‘horizontal search’ or could be a very specific search. The process of SEO depends to a great extent on how the search engine has been designed to respond to specific searches. A search engine may have a particular set of search words or ‘Keywords’ that has been used by a very large number of visitors to a particular site on this search engine. In this case the designers of the search engine would invariably give a very high priority to this particular set of keywords that would display the website in a privileged position in the top three or top five results on the search engine.
Now, although certain search engines do have somewhat different algorithms that are liable to change sometimes, it has been found that all engines more or less similarly appreciate the information that searchers look for, such as:
Simple, clean and implicit search engine friendly web site design
Carefully prepared, perceptive direction
Descriptive and well-written text
Tag content that that optimizes identification of relevant keywords
Accurate links that extend the scope of the search
It is true that good content that provides relevant information to the visitor to the site utilizing keyword phrases should be the objective of all contents that makes its way to the World Wide Web. Therefore a professional content writer and not SEO, is what is vital for that aspect of the job. In fact most people would rather be presented with information they require in clear, concise language, right on the main page of the site they are visiting.
Normally a decent search engine strategy takes up to a year to work although it might also work with minimal effort for a long time although it might not perform well in the beginning. If the site does not provide the visitors with what they want then it might never perform at all. Therefore while designing a site, it is important to remember that for the site to be up on the World Wide Web it will first be read by search engines that are machines. On the other hand, any content designed specifically for machine-readability could turn off a real visitor who is not interested in how the pages appear to a machine. Hence SEO is basically a question of balance. SEO - An overvie by RajAndrews
A number of times the process of SEO could focus on searches that broadly range from ‘vertical search’ to ‘horizontal search’ or could be a very specific search. The process of SEO depends to a great extent on how the search engine has been designed to respond to specific searches. A search engine may have a particular set of search words or ‘Keywords’ that has been used by a very large number of visitors to a particular site on this search engine. In this case the designers of the search engine would invariably give a very high priority to this particular set of keywords that would display the website in a privileged position in the top three or top five results on the search engine.
Now, although certain search engines do have somewhat different algorithms that are liable to change sometimes, it has been found that all engines more or less similarly appreciate the information that searchers look for, such as:
Simple, clean and implicit search engine friendly web site design
Carefully prepared, perceptive direction
Descriptive and well-written text
Tag content that that optimizes identification of relevant keywords
Accurate links that extend the scope of the search
It is true that good content that provides relevant information to the visitor to the site utilizing keyword phrases should be the objective of all contents that makes its way to the World Wide Web. Therefore a professional content writer and not SEO, is what is vital for that aspect of the job. In fact most people would rather be presented with information they require in clear, concise language, right on the main page of the site they are visiting.
Normally a decent search engine strategy takes up to a year to work although it might also work with minimal effort for a long time although it might not perform well in the beginning. If the site does not provide the visitors with what they want then it might never perform at all. Therefore while designing a site, it is important to remember that for the site to be up on the World Wide Web it will first be read by search engines that are machines. On the other hand, any content designed specifically for machine-readability could turn off a real visitor who is not interested in how the pages appear to a machine. Hence SEO is basically a question of balance. SEO - An overvie by RajAndrews
Indexing Your Website
Index is a website which contains details and links to millions of websites divided to categories and topics. Indexes can have multiple purposes.
Local Business Index – like Yellow pages. This kind of indexes apply to people who are searching for services in their town or area. It is a good idea to sign your company into few such indexes in case your business is locally oriented like flower shop or electrician. Inclusion in these indexes , at least the most popular of them , is usually quite expensive but also useful from the point of view of customers seeking local service and search engines, since you can include your site URL and earn a strong incoming link .
Global Business Index – like Hoovers.com or business.com. These indexes usually contain data about large companies with turnover of few millions of dollars a year. Not everyone is able to enter such index, although some of them allow small companies listing in exchange for reciprocal link or inclusion fee . Inclusion in these indexes is important to large companies who apply to customers worldwide , and they also give a good incoming link in terms of SEO.
The third type of indexes is Internet indexes which main purpose is to provide incoming links to websites. Usually these indexes are manually edited which means it can take months before the editor approves your link. Some indexes like yahoo require inclusion fee , some are free, like DMOZ and some require fee or reciprocal link. Website promoters largely use indexes to provide the new built websites with incoming links, although , not all indexes are usefull and important in terms of link strength and website promotion. Therefore I suggest to submit your website to as much as possible free indexes but be careful before paying for listing or exchanging links with nameless indexes.
In this article I will list some of the most important indexes to be included in.
General Guidelines to submitting your website to index:
Make sure your website has no pages "Under construction" or "Not exist" (Error 404) , since some indexes might disqualify your website because of that.
Wright down a short profile of your website which includes:
Site Name , Full URL, 10-15 key words and phrases, short description (200-500) characters. Site name should not include many keywords, it might cause rejection by the editor.
Open an excel file dedicated to indexes and directories where you keep all the passwords and usernames since you will probably need to come back to these websites few times to follow up your registration.
Place your website in the most suitable category, in order to improve your chances to be indexed and later to improve the impact of the indexing on your page listing in search engines.
Indexing takes a lot of time because index editors are volunteers and the demand is huge, so be patient and do not submit your website more than once , since it makes you look dummy and may cause your website be rejected .
DMOZ Open Directory Project
This is the most important and appreciated index on the web. It is edited by volunteers , and has more than half million categories and around five million websites.
The main importance of DMOZ is its influence on major search engines like Google , Yahoo and etc. which derive information from DMOZ and ascribe large importance to links incoming from there to your website.
To include your website in DMOZ go to www.dmoz.org , find the most appropriate category to your website, press Add URL and follow the orders. Take few minutes to read DMOZ terms of submission in order not to mess up your application.
DMOZ will reject your website If it is placed under wrong category, mainly under construction, has no value to public or is poorly described. Description must be objective otherwise most chances it will be excluded.
DMOZ will not notify you about reception or rejection. If you can't find your website, don't hurry to submit it again , try asking at DMOZ forums what is the status of your application.
Entering DMOZ index is the only way to enter Google website directory.
Yahoo Directory
Yahoo is the most popular website in the world and US. Inclusion in its index might be worth the huge fee of 299$. Wright a short description (10-25 words ) , make it objective and fluent , include 2-3 keywords but do not exaggerate.
Make sure your website is in a good condition (no 404 pages and under construction pages) Yahoo is not condemned to include your website even if you pay the fee , but they are supposed to review your listing in about 7 workdays. In yahoo index you don’t need to pick a category , one of the editors does it. Must say, most of the websites are included. Business sites must pay the fee every year while non-profit sites must pay only once. Indexing Your Website
by Gally Reznor
Local Business Index – like Yellow pages. This kind of indexes apply to people who are searching for services in their town or area. It is a good idea to sign your company into few such indexes in case your business is locally oriented like flower shop or electrician. Inclusion in these indexes , at least the most popular of them , is usually quite expensive but also useful from the point of view of customers seeking local service and search engines, since you can include your site URL and earn a strong incoming link .
Global Business Index – like Hoovers.com or business.com. These indexes usually contain data about large companies with turnover of few millions of dollars a year. Not everyone is able to enter such index, although some of them allow small companies listing in exchange for reciprocal link or inclusion fee . Inclusion in these indexes is important to large companies who apply to customers worldwide , and they also give a good incoming link in terms of SEO.
The third type of indexes is Internet indexes which main purpose is to provide incoming links to websites. Usually these indexes are manually edited which means it can take months before the editor approves your link. Some indexes like yahoo require inclusion fee , some are free, like DMOZ and some require fee or reciprocal link. Website promoters largely use indexes to provide the new built websites with incoming links, although , not all indexes are usefull and important in terms of link strength and website promotion. Therefore I suggest to submit your website to as much as possible free indexes but be careful before paying for listing or exchanging links with nameless indexes.
In this article I will list some of the most important indexes to be included in.
General Guidelines to submitting your website to index:
Make sure your website has no pages "Under construction" or "Not exist" (Error 404) , since some indexes might disqualify your website because of that.
Wright down a short profile of your website which includes:
Site Name , Full URL, 10-15 key words and phrases, short description (200-500) characters. Site name should not include many keywords, it might cause rejection by the editor.
Open an excel file dedicated to indexes and directories where you keep all the passwords and usernames since you will probably need to come back to these websites few times to follow up your registration.
Place your website in the most suitable category, in order to improve your chances to be indexed and later to improve the impact of the indexing on your page listing in search engines.
Indexing takes a lot of time because index editors are volunteers and the demand is huge, so be patient and do not submit your website more than once , since it makes you look dummy and may cause your website be rejected .
DMOZ Open Directory Project
This is the most important and appreciated index on the web. It is edited by volunteers , and has more than half million categories and around five million websites.
The main importance of DMOZ is its influence on major search engines like Google , Yahoo and etc. which derive information from DMOZ and ascribe large importance to links incoming from there to your website.
To include your website in DMOZ go to www.dmoz.org , find the most appropriate category to your website, press Add URL and follow the orders. Take few minutes to read DMOZ terms of submission in order not to mess up your application.
DMOZ will reject your website If it is placed under wrong category, mainly under construction, has no value to public or is poorly described. Description must be objective otherwise most chances it will be excluded.
DMOZ will not notify you about reception or rejection. If you can't find your website, don't hurry to submit it again , try asking at DMOZ forums what is the status of your application.
Entering DMOZ index is the only way to enter Google website directory.
Yahoo Directory
Yahoo is the most popular website in the world and US. Inclusion in its index might be worth the huge fee of 299$. Wright a short description (10-25 words ) , make it objective and fluent , include 2-3 keywords but do not exaggerate.
Make sure your website is in a good condition (no 404 pages and under construction pages) Yahoo is not condemned to include your website even if you pay the fee , but they are supposed to review your listing in about 7 workdays. In yahoo index you don’t need to pick a category , one of the editors does it. Must say, most of the websites are included. Business sites must pay the fee every year while non-profit sites must pay only once. Indexing Your Website
by Gally Reznor
Tuesday, July 22, 2008
Promoting Your Business On Facebook. Properly.
Of course the colossal media attention that Facebook has received - and it’s absurd valuations - coupled with the increasing number of member has certainly been a pull for all sorts of businesses to harness the platform, but the question is? How are they? And how are you - and your business - harnessing Facebook pages?
Have you just reactively just thrown up a Facebook profile without really thinking strategically about what you really want to gain from it? And are you aimlessly collecting friends with no real clue as to how to get these members to your website?
The Facebook business pages go in some way to organise the range of business that currently have traditional profiles by offering an easy to manage template where business owners can include their address, logo and contact details – and best of all they’re free and easy to set up.
These pages are, in my opinion, far sleeker than the “teenage” bedroom walls of traditional pages – with the added difference that “Friends” are in fact “Fans” who are available to post reviews, comments, photos and comments about the company.
But benefiting from Facebook pages is not about just throwing a profile up, so before glancing over the 'how to' guide, ask yourself, "why do I need a Facebook page?" Is it for increased visibility? And if so, how do you propose to attract and keep these customers? Or is the objective to be more customer-centric by listening to their recommendations and criticisms in order to add value to your business? And if so, do you have the resource to manage this strategy effectively?
Whilst any tentative approach into arenas like Facebook are of course likely to allow one to learn from their mistakes, something has to be said for missing an opportunity to be great, to capture the attention of your customers once and have them be ‘fans’ for eternity.
The following five steps explain how to get started:
1. Visit http://www.facebook.com/business/?pages and click on the “Create a page” button
2. You’ll then be presented with a range of categories including “Local”, “Business / Product” or “Artist, Band, or Public Figure”. Pick the category applicable for your business.
3. On this same page, either the name of your business, product or artist name and click the “Create Page” button.
4. At this stage, you’ll be presented with a template which you’ll need to populate with your business information. A short description, web address, contact details and a company logo is a good place to start, which you can include by clicking on the “Add Information” link at the top of the page.
5. Once you are happy with how your page is looking, click back to the ‘Add Information’ page and click on the “Publish this page” link. (You page will not be accessible by the Facebook community until you do this).
Now, you’ve got your basic Facebook page you’re a third of the way there… and whilst in this article I won’t discuss promoting your profile or recruiting friends I will instead brainstorm a few ideas as to how you can add value to your page by encouraging users or ‘prospective’ fans to interact with you and your business – this is, after all, “Social” media.
Let’s say, for instance, that my client is a local produce company that sells via its central Brighton retail premises in addition to having concessions in a number of farm shops and cafes. Their online sales are increasing steadily, particularly its hampers at Christmas time, however with competition from the major supermarkets they really want to step up they ‘local’ exposure online. They known their produce is far superior than that of their competitors, but they just need an avenue to communicate this to both their existing and prospective customers.
They’ve already ventured into Facebook (as just one tool in their arsenal) but this has had limited success, they now want to know how they can ‘use’ their Facebook page to increase awareness and ultimately drive traffic into the shop and the website. My advice would include:
Add value to your page:
Adding ‘value’ or ‘usefulness’ to your page is essential in order to increase the time spent on your page and ensure your ‘Facebook fans’ return to it. A worst case scenario would be that prospective users, on their first visit to your Facebook profile merely decide to become a fan without ever actually engaging.
Think about consumption.
The Produce Shop could include extensive details of where their retail shop is located, including a map and a link to a section of their website where they’ve highlighted the nearest train and bus station and the best place to park.
They could go further to include their opening times, their telephone number and web address, details of new products that have come into the shop this week, special offers, local events they recommend, short interviews with local producers and farmers, an up to date news feed of what’s happening in Sussex and the regular posting of photos both in the shop, at local farms, at food fayres and school fates.
This added value needn’t all be ‘one way’ either.
Allow and Encourage Participation:
Whilst we are aware of the large collection of users and vast number of groups within Facebook it more difficult to predict how users will interact with these groups, but it’s safe to say that with any communicative means, interaction and participation is likely to merit the more valuable response.
The Produce Shop could ask users to submit their own images of what “Local” means to them, or perhaps photographs of particular meals they have cooked with local produce including the recipe. This idea could be expanded by staging a “Facebook” competition, to win, say a hamper, whereby users are encouraged to submit photographs and ‘get involved’.
Posting ‘thought’ provoking points for discussion such as “Is Tesco right to compete on price with battery Chickens?” will encourage users to post their feelings within your profile as well as check back for follow up comments.
In this way, the ‘fans’ (of your brand, product or service) become an active community.
Post a ‘Facebook’ event:
There is nothing like a good wine and cheese evening, but how about extending this and having a late night opening of the shop and offering customers a tasting session of a range of local cheeses and wines. The Produce Shop could post a ‘Facebook’ event about this evening, which would then be shared to all of the group’s members, who might in turn ‘accept’ or ‘decline’ their invitation. The beauty of this feature is that their decision will be posted within their ‘mini feed’ (a sort of list of what they have been doing on Facebook – viewable by their friends) which feature promotes the event.
Photographs of the evening (which could be doctored with a ‘Produce Shop’ logo could then be posted on the Product Shops Facebook page allowing users to tag themselves. Again, this is excellent for branding, and using free tool to your advantage.
Start a Facebook group:
Facebook allows members to start and join groups, ranging from all sorts of subjects and the produce shop could start a group, such as “I vow to Keep it Local” or “I love Sussex Produce” which might feature a lengthy description and photos on the excellent range of produce available within the region, where to buy it from and why it’s important to think locally. The Produce Shop might wish to team up with other retailers, cafes and shops who can all promote this Facebook group, which might also venture offline as well as they all campaign for local product, whilst also championing their businesses.
But with any foray into social media you have to be prepared to listen to your customers, who might have both good and bad things to say about your business, your staff and/ or your products.
Don’t just burry you head in the sand or delete any negative comments; instead use this to your advantage.
If a user was complaining –at length- that their Christmas hamper didn’t turn up until the New Year as a result of an administration error then this is an idea opportunity to post a response asking for them to contact you, or perhaps offer your apologies and promise to send them a gift voucher or a complimentary bottle of Sussex wine.
Demonstrate that you care about your customers; you are prepared to listen and make the necessary amendments to ensure complaints are minimised by tackling the root of the problem. If you have failings within your business, then you can guarantee your customers will point them out, but by being seen to listen to your customers, the perception of your brand will be heightened, over competitors who are busy burying their heads in the sand.
In conclusion Facebook pages can:
Have you just reactively just thrown up a Facebook profile without really thinking strategically about what you really want to gain from it? And are you aimlessly collecting friends with no real clue as to how to get these members to your website?
The Facebook business pages go in some way to organise the range of business that currently have traditional profiles by offering an easy to manage template where business owners can include their address, logo and contact details – and best of all they’re free and easy to set up.
These pages are, in my opinion, far sleeker than the “teenage” bedroom walls of traditional pages – with the added difference that “Friends” are in fact “Fans” who are available to post reviews, comments, photos and comments about the company.
But benefiting from Facebook pages is not about just throwing a profile up, so before glancing over the 'how to' guide, ask yourself, "why do I need a Facebook page?" Is it for increased visibility? And if so, how do you propose to attract and keep these customers? Or is the objective to be more customer-centric by listening to their recommendations and criticisms in order to add value to your business? And if so, do you have the resource to manage this strategy effectively?
Whilst any tentative approach into arenas like Facebook are of course likely to allow one to learn from their mistakes, something has to be said for missing an opportunity to be great, to capture the attention of your customers once and have them be ‘fans’ for eternity.
The following five steps explain how to get started:
1. Visit http://www.facebook.com/business/?pages and click on the “Create a page” button
2. You’ll then be presented with a range of categories including “Local”, “Business / Product” or “Artist, Band, or Public Figure”. Pick the category applicable for your business.
3. On this same page, either the name of your business, product or artist name and click the “Create Page” button.
4. At this stage, you’ll be presented with a template which you’ll need to populate with your business information. A short description, web address, contact details and a company logo is a good place to start, which you can include by clicking on the “Add Information” link at the top of the page.
5. Once you are happy with how your page is looking, click back to the ‘Add Information’ page and click on the “Publish this page” link. (You page will not be accessible by the Facebook community until you do this).
Now, you’ve got your basic Facebook page you’re a third of the way there… and whilst in this article I won’t discuss promoting your profile or recruiting friends I will instead brainstorm a few ideas as to how you can add value to your page by encouraging users or ‘prospective’ fans to interact with you and your business – this is, after all, “Social” media.
Let’s say, for instance, that my client is a local produce company that sells via its central Brighton retail premises in addition to having concessions in a number of farm shops and cafes. Their online sales are increasing steadily, particularly its hampers at Christmas time, however with competition from the major supermarkets they really want to step up they ‘local’ exposure online. They known their produce is far superior than that of their competitors, but they just need an avenue to communicate this to both their existing and prospective customers.
They’ve already ventured into Facebook (as just one tool in their arsenal) but this has had limited success, they now want to know how they can ‘use’ their Facebook page to increase awareness and ultimately drive traffic into the shop and the website. My advice would include:
Add value to your page:
Adding ‘value’ or ‘usefulness’ to your page is essential in order to increase the time spent on your page and ensure your ‘Facebook fans’ return to it. A worst case scenario would be that prospective users, on their first visit to your Facebook profile merely decide to become a fan without ever actually engaging.
Think about consumption.
The Produce Shop could include extensive details of where their retail shop is located, including a map and a link to a section of their website where they’ve highlighted the nearest train and bus station and the best place to park.
They could go further to include their opening times, their telephone number and web address, details of new products that have come into the shop this week, special offers, local events they recommend, short interviews with local producers and farmers, an up to date news feed of what’s happening in Sussex and the regular posting of photos both in the shop, at local farms, at food fayres and school fates.
This added value needn’t all be ‘one way’ either.
Allow and Encourage Participation:
Whilst we are aware of the large collection of users and vast number of groups within Facebook it more difficult to predict how users will interact with these groups, but it’s safe to say that with any communicative means, interaction and participation is likely to merit the more valuable response.
The Produce Shop could ask users to submit their own images of what “Local” means to them, or perhaps photographs of particular meals they have cooked with local produce including the recipe. This idea could be expanded by staging a “Facebook” competition, to win, say a hamper, whereby users are encouraged to submit photographs and ‘get involved’.
Posting ‘thought’ provoking points for discussion such as “Is Tesco right to compete on price with battery Chickens?” will encourage users to post their feelings within your profile as well as check back for follow up comments.
In this way, the ‘fans’ (of your brand, product or service) become an active community.
Post a ‘Facebook’ event:
There is nothing like a good wine and cheese evening, but how about extending this and having a late night opening of the shop and offering customers a tasting session of a range of local cheeses and wines. The Produce Shop could post a ‘Facebook’ event about this evening, which would then be shared to all of the group’s members, who might in turn ‘accept’ or ‘decline’ their invitation. The beauty of this feature is that their decision will be posted within their ‘mini feed’ (a sort of list of what they have been doing on Facebook – viewable by their friends) which feature promotes the event.
Photographs of the evening (which could be doctored with a ‘Produce Shop’ logo could then be posted on the Product Shops Facebook page allowing users to tag themselves. Again, this is excellent for branding, and using free tool to your advantage.
Start a Facebook group:
Facebook allows members to start and join groups, ranging from all sorts of subjects and the produce shop could start a group, such as “I vow to Keep it Local” or “I love Sussex Produce” which might feature a lengthy description and photos on the excellent range of produce available within the region, where to buy it from and why it’s important to think locally. The Produce Shop might wish to team up with other retailers, cafes and shops who can all promote this Facebook group, which might also venture offline as well as they all campaign for local product, whilst also championing their businesses.
But with any foray into social media you have to be prepared to listen to your customers, who might have both good and bad things to say about your business, your staff and/ or your products.
Don’t just burry you head in the sand or delete any negative comments; instead use this to your advantage.
If a user was complaining –at length- that their Christmas hamper didn’t turn up until the New Year as a result of an administration error then this is an idea opportunity to post a response asking for them to contact you, or perhaps offer your apologies and promise to send them a gift voucher or a complimentary bottle of Sussex wine.
Demonstrate that you care about your customers; you are prepared to listen and make the necessary amendments to ensure complaints are minimised by tackling the root of the problem. If you have failings within your business, then you can guarantee your customers will point them out, but by being seen to listen to your customers, the perception of your brand will be heightened, over competitors who are busy burying their heads in the sand.
In conclusion Facebook pages can:
- Heighten Brand Awareness
- Create Brand Evangelists
- Provide Valuable Customer Feedback
- Widen the potential pool of prospective customers
- Increase Sales (offline and online)
It is just about taking that first step, that first foray into social media and engaging with users…… your efforts WILL be reciprocated. Promoting Your Business On Facebook by Simon Dance
Inexpensive Tips For Getting Website Traffic
You can get a lot of website traffic without having to spend a lot of money. If you want to develop a busy and profitable website for your online business, there are a lot of techniques for getting website traffic without it being expensive. Some of these cheap website traffic techniques include article directories, SEO, blog posting and even forum posting.
Among these methods, one of the most practical and most effective is submitting articles to article directories. These articles should contain a link or two back to your own site, which can help you increase your site traffic from readers who may be interested in seeing more of what you’re offering. There are already several excellent article directories available for your submissions. As long as your articles remain in the directories you submitted them to, this method will be one of the best and cheapest ways to pull in traffic.
Using SEO, or search engine optimization, is another inexpensive yet very effective way for getting traffic to your website. By using proper search engine optimization, your articles and your website’s overall content will become more search engine friendly, as well as your website. Include your keyword in the domain name of the website that hosts your articles. Also include keywords in the first paragraphs of your pages, as well as the title of the page itself. These SEO techniques will help your site get better exposure with search engines, and your articles will rank higher on search results.
Blogging is now becoming more popular than ever before, and you should take full advantage of it. More and more online businessmen are using blogs to promote their products and services, and it just makes perfect sense to follow suit. There are several good blogging sites on the Internet that allow people to sign up and create a blogging account with them for free, such as Blogger or Wordpress. Create your blog and link your home page to it. Updating your blog regularly will allow it to become more relevant to search engines, and as a result, it will help to drive more traffic to your site. It would help a lot if your articles and posts contain the appropriate keywords.
Another inexpensive website traffic technique that you can use is to join and participate in forums. Finding a forum that is related to your website’s content is even better. You can then easily post discussions, answers, and even start threads that can be useful to other forum members. You can pull in traffic by making entertaining or informative posts, since you’ll develop a reputation for being an authority on certain subjects. And don’t forget to have a link to your site in your signature file or your member profile.
See? You can get a lot of website traffic without spending a lot of money, just by following these techniques. Remember, effective usage of relevant keywords in your posts and articles, proper SEO methods, article submissions, blogging, and forum posting can all become invaluable but inexpensive tools for driving traffic to your website. Tips SEO For Getting Website Traffic by: Richard Legg
Among these methods, one of the most practical and most effective is submitting articles to article directories. These articles should contain a link or two back to your own site, which can help you increase your site traffic from readers who may be interested in seeing more of what you’re offering. There are already several excellent article directories available for your submissions. As long as your articles remain in the directories you submitted them to, this method will be one of the best and cheapest ways to pull in traffic.
Using SEO, or search engine optimization, is another inexpensive yet very effective way for getting traffic to your website. By using proper search engine optimization, your articles and your website’s overall content will become more search engine friendly, as well as your website. Include your keyword in the domain name of the website that hosts your articles. Also include keywords in the first paragraphs of your pages, as well as the title of the page itself. These SEO techniques will help your site get better exposure with search engines, and your articles will rank higher on search results.
Blogging is now becoming more popular than ever before, and you should take full advantage of it. More and more online businessmen are using blogs to promote their products and services, and it just makes perfect sense to follow suit. There are several good blogging sites on the Internet that allow people to sign up and create a blogging account with them for free, such as Blogger or Wordpress. Create your blog and link your home page to it. Updating your blog regularly will allow it to become more relevant to search engines, and as a result, it will help to drive more traffic to your site. It would help a lot if your articles and posts contain the appropriate keywords.
Another inexpensive website traffic technique that you can use is to join and participate in forums. Finding a forum that is related to your website’s content is even better. You can then easily post discussions, answers, and even start threads that can be useful to other forum members. You can pull in traffic by making entertaining or informative posts, since you’ll develop a reputation for being an authority on certain subjects. And don’t forget to have a link to your site in your signature file or your member profile.
See? You can get a lot of website traffic without spending a lot of money, just by following these techniques. Remember, effective usage of relevant keywords in your posts and articles, proper SEO methods, article submissions, blogging, and forum posting can all become invaluable but inexpensive tools for driving traffic to your website. Tips SEO For Getting Website Traffic by: Richard Legg
Monday, July 14, 2008
Using Squidoo Lens For Building And Growing Traffic
I have been visiting allot of internet marketing forums and realized that one of the hottest topics around is Squidoo or Squidoo lens. Allot of Internet Marketers don't know what it is or how they can use it. Fist of all a lens is like a blog, you can go online and get a free account where you can post articles, upload pictures and invite friends to comment and allot of other cool features, but how can this increase your traffic? I did a little reading at several forums and this is some of the tactics I found were being used by the experts.
Tactic #1Technorati Profile
After doing a keyword search and deciding what keywords you want to use find a topic relevant to those keywords that is interesting accurate and good then write an article about it, if you are not an expert article writer don't worry you can use a ghostwriter to write your article. The article should be between five hundred to six hundred words which have 4-5 paragraphs. Now when setting up your lens choose "just do your own thing" and then add four text modules take your article and add them into all four modules using a different paragraph for each. Then place an affiliate link on your keywords in each of the modules then publish. If done correctly this is a good way to get all the traffic you need to both yours and yours affiliates' site
Tactic#2
Open your lens account with unique and original content; you want your articles to be written with high traffic keywords that have little competition for those keywords in the search engines. Start building back links on your lens to improve its rank in the search engines, also make sure to include you affiliate links that would point back to the site of what ever goods or service that you are promoting this will increase your traffic.
Tactic #3
Try to update your lens at least once per week, all the search engines especially Google like this and you would be rewarded by improved page rank in the search engines. It is always better to have an up to date profile, for some reason lens owners who have pictures in there bio seem to be favored than those who don't, so try to put in a picture and have your bio up to date increase page rank means increase traffic.
Tactic # 4
Visit other lenses in your niche market and sign there guestbook leaving a hyperlink back to your lens and try participating in SquidU leaving your link in the sig file. Visit forums in your related market and do some forum marketing and always reliable article marketing to improve hits to your lens, basically all the normal traffic building tactics would work on lenses and simply sent the incoming traffic to your web page. If you would like to know more on this topic check out the link below to get a free copy of "Dotcomology" the art of making money at home on the internet. by: Anderson Josiah
Tactic #1Technorati Profile
After doing a keyword search and deciding what keywords you want to use find a topic relevant to those keywords that is interesting accurate and good then write an article about it, if you are not an expert article writer don't worry you can use a ghostwriter to write your article. The article should be between five hundred to six hundred words which have 4-5 paragraphs. Now when setting up your lens choose "just do your own thing" and then add four text modules take your article and add them into all four modules using a different paragraph for each. Then place an affiliate link on your keywords in each of the modules then publish. If done correctly this is a good way to get all the traffic you need to both yours and yours affiliates' site
Tactic#2
Open your lens account with unique and original content; you want your articles to be written with high traffic keywords that have little competition for those keywords in the search engines. Start building back links on your lens to improve its rank in the search engines, also make sure to include you affiliate links that would point back to the site of what ever goods or service that you are promoting this will increase your traffic.
Tactic #3
Try to update your lens at least once per week, all the search engines especially Google like this and you would be rewarded by improved page rank in the search engines. It is always better to have an up to date profile, for some reason lens owners who have pictures in there bio seem to be favored than those who don't, so try to put in a picture and have your bio up to date increase page rank means increase traffic.
Tactic # 4
Visit other lenses in your niche market and sign there guestbook leaving a hyperlink back to your lens and try participating in SquidU leaving your link in the sig file. Visit forums in your related market and do some forum marketing and always reliable article marketing to improve hits to your lens, basically all the normal traffic building tactics would work on lenses and simply sent the incoming traffic to your web page. If you would like to know more on this topic check out the link below to get a free copy of "Dotcomology" the art of making money at home on the internet. by: Anderson Josiah
Get Website Traffic Thru “Tell-A-Friend Script”
One of the most important things that any website owner needs is a continuous stream of traffic to their site. As more and more websites compete for the same targeted traffic, webmasters have to constantly deal with the predicament of getting the traffic that they need to keep their online business going. This problem has also been the subject of countless solutions and ideas from varied sources. As can be expected, some of these solutions have been useful, some have proven to be a waste of time, and a few others have been rubbish, to say the least.
One of the good ideas, though, that has resulted in getting loads of traffic into websites is the concept of viral marketing. The idea of viral marketing makes use of a person’s natural instinct to tell others about something that he or she has found to be useful, entertaining, or remarkable. As a matter of fact, companies both online and in the real world have relied on “word of mouth” to promote their services or products.
There are several ways to attract people and encourage them to spread the word about a certain product or service. It can be a funny anecdote, an addictive game, or a flashy production number. Viral marketing is a truly inventive and inexpensive method of advertising and promotion, which any businessman would do well to use. Even if you do have to spend some money, the benefits of a successful viral marketing campaign would greatly overshadow the costs.
Tell-A-Friend Scripts
If you’re going to use viral marketing, using a Tell-a-Friend script would probably be the easiest way to start. This is a simple programming script that webmasters can include in their website’s programming. Tell-a-friend scripts are usually installed in web pages where any form of media, such as a video, a flash game, etc. is also installed. This makes it easy enough for users to inform their friends or family members about the interesting media they saw on that particular site. Sometimes they can even send the media itself, depending on the programming of the script.
The script allows a person to enter his contact details such as name, his email address, and the email address of the person he’s sending the media to. He can then send the media file to anyone he wants to, like an attachment to an email. Because the recipient recognizes the name of the sender as a friend or family member, the thought of spam mail would never enter his mind. The chances of the media being blocked by the recipient would be gone, since tell-a-friend scripts always send out the media based on the information that the sender inputs. Granted, this is quite a devious method, but the results can be surprisingly effective as well.
When the email is received, the attached media will either be viewed, heard, or read. The email would also include a blurb or two about the company or website sponsoring the media. This is how you can initially promote your products, services, or even just your website for starters. Of course, another tell-a-friend script will be included as well. As the entire process begins anew, more and more people will know about your website or company that sponsors the media files. There is the additional benefit of people clicking on the links in the emails they receive, which means additional traffic for your site. Additional traffic could also mean additional prospects.
Using Tell-A-Friend Scripts
It doesn’t need any complex programming skills to use tell-a-friend scripts on your website. Actually, you can install it on your web page simply by copying and pasting the script’s code. It’s also very easy to find one on the Internet. Just type in “tell a friend script” in any search engine and press enter. You will see a number of sites where you can go and download the scripts you want. It’s all a matter of looking for it, then copy-pasting it onto your site.
Tell-a-friend scripts can become one of your most potent weapons in your viral marketing campaign. This harmless script, although quite simple, can do wonders for driving much-needed traffic to your site. You do have to use some patience, though, especially if the media files you use to spread the word doesn’t attract as many people as initially expected. Sometimes it takes time for people to notice the value of your media. Never fear, since your ads will be seen by lots of people who can potentially become your customers. by: Richard Legg
One of the good ideas, though, that has resulted in getting loads of traffic into websites is the concept of viral marketing. The idea of viral marketing makes use of a person’s natural instinct to tell others about something that he or she has found to be useful, entertaining, or remarkable. As a matter of fact, companies both online and in the real world have relied on “word of mouth” to promote their services or products.
There are several ways to attract people and encourage them to spread the word about a certain product or service. It can be a funny anecdote, an addictive game, or a flashy production number. Viral marketing is a truly inventive and inexpensive method of advertising and promotion, which any businessman would do well to use. Even if you do have to spend some money, the benefits of a successful viral marketing campaign would greatly overshadow the costs.
Tell-A-Friend Scripts
If you’re going to use viral marketing, using a Tell-a-Friend script would probably be the easiest way to start. This is a simple programming script that webmasters can include in their website’s programming. Tell-a-friend scripts are usually installed in web pages where any form of media, such as a video, a flash game, etc. is also installed. This makes it easy enough for users to inform their friends or family members about the interesting media they saw on that particular site. Sometimes they can even send the media itself, depending on the programming of the script.
The script allows a person to enter his contact details such as name, his email address, and the email address of the person he’s sending the media to. He can then send the media file to anyone he wants to, like an attachment to an email. Because the recipient recognizes the name of the sender as a friend or family member, the thought of spam mail would never enter his mind. The chances of the media being blocked by the recipient would be gone, since tell-a-friend scripts always send out the media based on the information that the sender inputs. Granted, this is quite a devious method, but the results can be surprisingly effective as well.
When the email is received, the attached media will either be viewed, heard, or read. The email would also include a blurb or two about the company or website sponsoring the media. This is how you can initially promote your products, services, or even just your website for starters. Of course, another tell-a-friend script will be included as well. As the entire process begins anew, more and more people will know about your website or company that sponsors the media files. There is the additional benefit of people clicking on the links in the emails they receive, which means additional traffic for your site. Additional traffic could also mean additional prospects.
Using Tell-A-Friend Scripts
It doesn’t need any complex programming skills to use tell-a-friend scripts on your website. Actually, you can install it on your web page simply by copying and pasting the script’s code. It’s also very easy to find one on the Internet. Just type in “tell a friend script” in any search engine and press enter. You will see a number of sites where you can go and download the scripts you want. It’s all a matter of looking for it, then copy-pasting it onto your site.
Tell-a-friend scripts can become one of your most potent weapons in your viral marketing campaign. This harmless script, although quite simple, can do wonders for driving much-needed traffic to your site. You do have to use some patience, though, especially if the media files you use to spread the word doesn’t attract as many people as initially expected. Sometimes it takes time for people to notice the value of your media. Never fear, since your ads will be seen by lots of people who can potentially become your customers. by: Richard Legg
Blogging For Website Traffic
Nowadays, it seems that everyone and his cousin have taken to blogging. This form of online self-expression has slowly but steadily taken over the World Wide Web to become somewhat of a phenomenon in recent years. Some people use blogs as their personal journals, some may see them as an outlet for their creative work, and others may just want their own personal place in cyberspace to share thoughts and ideas.
Now, a quick question for the Internet businessman. If you have a blog, can you use it to boost your site's exposure and drive more traffic to it? A blog is great for sharing ideas and posting about things you like or don't like, but can a blog help your online business succeed?
The answer is a definite YES. Your blog can do wonders for your website, but it all depends on the way you utilize its potential power. I'm going to teach you a tried and proven method that has been effective for other website owners, and this method is applicable for any type of blog. You will just need a lot of creativity and some time to make it work.
First thing you have to keep in mind is that most blogs on the Web have a community feel to them. You may think that your blog is your own, since you're the one who installed and developed it. And you may be right. But your blog is also connected to other blogs on the same site. You may also be connected to other blogs that are using the same blogging software as you. This situation guarantees that sooner or later, a person will land on your blog and be able to see all that you have to say. This can also mean that your blog is now getting free advertising within the blogging community. I don't think you need me to tell you how beneficial this can be for your site's traffic.
However, you do have to keep in mind what you're posting as your blog's content. If all you're doing is making posts that promote your products or your business, then you're dead. Believe me, that is not the recommended way to use your blog. Have you seen the Internet lately? It's already overflowing with loads of advertisements for products and services. Be different. Your visitors need a good reason to keep coming back to your blog. Use it to give expert and knowledgeable information about your line of work to your readers. If you're selling a product on your site, talk about it on your blog, and don't just post a measly advertising blurb.
Let's say you're selling power tools on your website. You can write reviews and other useful posts about the kinds of tools you have on your site. What you're doing is providing some insight for your potential customers about the tools you're selling. These blog posts will then be able to generate confidence in your readers and encourage them to actually buy the products.
Another advantage of having a blog is that it makes it easier for interested buyers to get access to the seller (that's you). Usually, readers of a particular blog post are allowed to leave comments on what they've just read. For example, you've just finished a review for the new Ajax power drill. Whenever a reader comes across it and has a question regarding that product, he or she can easily leave a comment. You can then see the questions and post your answers. See? You can now connect with your readers and potential customers personally. This make you much more approachable, as compared to the faceless entity behind the impersonal commercial website.
In addition, your readers will also have the option of subscribing to your blog feeds via RSS or to your newsletters, so they can be immediately notified about any new posts you make. If you have established a reputable standing in your niche, a long list of eager readers will soon be waiting for your next post, and lots more will be coming to your website. by: Richard Legg
Now, a quick question for the Internet businessman. If you have a blog, can you use it to boost your site's exposure and drive more traffic to it? A blog is great for sharing ideas and posting about things you like or don't like, but can a blog help your online business succeed?
The answer is a definite YES. Your blog can do wonders for your website, but it all depends on the way you utilize its potential power. I'm going to teach you a tried and proven method that has been effective for other website owners, and this method is applicable for any type of blog. You will just need a lot of creativity and some time to make it work.
First thing you have to keep in mind is that most blogs on the Web have a community feel to them. You may think that your blog is your own, since you're the one who installed and developed it. And you may be right. But your blog is also connected to other blogs on the same site. You may also be connected to other blogs that are using the same blogging software as you. This situation guarantees that sooner or later, a person will land on your blog and be able to see all that you have to say. This can also mean that your blog is now getting free advertising within the blogging community. I don't think you need me to tell you how beneficial this can be for your site's traffic.
However, you do have to keep in mind what you're posting as your blog's content. If all you're doing is making posts that promote your products or your business, then you're dead. Believe me, that is not the recommended way to use your blog. Have you seen the Internet lately? It's already overflowing with loads of advertisements for products and services. Be different. Your visitors need a good reason to keep coming back to your blog. Use it to give expert and knowledgeable information about your line of work to your readers. If you're selling a product on your site, talk about it on your blog, and don't just post a measly advertising blurb.
Let's say you're selling power tools on your website. You can write reviews and other useful posts about the kinds of tools you have on your site. What you're doing is providing some insight for your potential customers about the tools you're selling. These blog posts will then be able to generate confidence in your readers and encourage them to actually buy the products.
Another advantage of having a blog is that it makes it easier for interested buyers to get access to the seller (that's you). Usually, readers of a particular blog post are allowed to leave comments on what they've just read. For example, you've just finished a review for the new Ajax power drill. Whenever a reader comes across it and has a question regarding that product, he or she can easily leave a comment. You can then see the questions and post your answers. See? You can now connect with your readers and potential customers personally. This make you much more approachable, as compared to the faceless entity behind the impersonal commercial website.
In addition, your readers will also have the option of subscribing to your blog feeds via RSS or to your newsletters, so they can be immediately notified about any new posts you make. If you have established a reputable standing in your niche, a long list of eager readers will soon be waiting for your next post, and lots more will be coming to your website. by: Richard Legg
Your Checklist To Search Engine Optimisation Reports
The most important online marketing strategies that can help you be successful with optimizing your business on the web include building a plan, blogging, an email list, press releases, and much more. Be sure to have these items on your checklist and you will have an excellent and productive website for your business.
The first and most important strategy for optimizing your search engine for your website is to create a plan for your site and your business. You should determine all of the most important things. What are your goals for accomplishments with your site and who is your audience going to be? That is, what types of people do you believe will be interested in your products and what people do you believe you need to target that will continue to come back for more. You need to make a decision how you are going to make your website better than others, how it will stand out from the rest and grab the attention. All of these answers to these questions should be the base of your web plan to optimizing your website and they should be at the top of your checklist.
The next thing that you need to do for optimization of your website is to create a marketing plan that will work and get the word out about your business and your site. This includes writing press releases and getting them out to every contact that you have in the media. You should also post the press releases online to every place that will allow you to. In addition to writing press releases for your website, you should write extensive articles about your website, your company, your products, and more. These articles should contain important keywords that will take people back to your site. You should also include your website and company information in all of the articles including contact information if people have questions.
Creating a blog should also be on your checklist for total optimization. This is the one way you can have the keywords that you need for your site to be pulled up in search engines and remain at the top. You should start relevant conversations, add posts, and useful data to your blog and keep people coming back for more. If you are talking about a subject that is important to people they will discuss issues with you, in return, adding more keywords to your site. You should also get on other blogs across the Internet and talk about your website and your products in other blogs. This is good advertising for you also.
You should build a mailing list for optimizing your site. This can be done by determining who your audience is. Your email list may be created over time as people enter in their information and if they request to be on the list. It is important to respond to requests through email and to let the people that do come back know that you care about them as a customer. The best thing about email is that it is free and extremely helpful for your business.
Another way you can optimize your site is by offering incentives to people who visit your site. You can offer free stuff, discounts, and more. People often search the web just for free items and by doing this you are generating more traffic to your website.
There are many points you should add to your checklist when you are concerned about optimizing your website on the Internet for your business.
The first and most important strategy for optimizing your search engine for your website is to create a plan for your site and your business. You should determine all of the most important things. What are your goals for accomplishments with your site and who is your audience going to be? That is, what types of people do you believe will be interested in your products and what people do you believe you need to target that will continue to come back for more. You need to make a decision how you are going to make your website better than others, how it will stand out from the rest and grab the attention. All of these answers to these questions should be the base of your web plan to optimizing your website and they should be at the top of your checklist.
The next thing that you need to do for optimization of your website is to create a marketing plan that will work and get the word out about your business and your site. This includes writing press releases and getting them out to every contact that you have in the media. You should also post the press releases online to every place that will allow you to. In addition to writing press releases for your website, you should write extensive articles about your website, your company, your products, and more. These articles should contain important keywords that will take people back to your site. You should also include your website and company information in all of the articles including contact information if people have questions.
Creating a blog should also be on your checklist for total optimization. This is the one way you can have the keywords that you need for your site to be pulled up in search engines and remain at the top. You should start relevant conversations, add posts, and useful data to your blog and keep people coming back for more. If you are talking about a subject that is important to people they will discuss issues with you, in return, adding more keywords to your site. You should also get on other blogs across the Internet and talk about your website and your products in other blogs. This is good advertising for you also.
You should build a mailing list for optimizing your site. This can be done by determining who your audience is. Your email list may be created over time as people enter in their information and if they request to be on the list. It is important to respond to requests through email and to let the people that do come back know that you care about them as a customer. The best thing about email is that it is free and extremely helpful for your business.
Another way you can optimize your site is by offering incentives to people who visit your site. You can offer free stuff, discounts, and more. People often search the web just for free items and by doing this you are generating more traffic to your website.
There are many points you should add to your checklist when you are concerned about optimizing your website on the Internet for your business.
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