There are a couple of tried and tested SEO tools in the market. Take a look at a few of them that are known to actually work!
If you’re concerned about search engine optimization (and you should be), then you know that keywords are important to your site’s success. However, choosing those keywords can be a challenge. Thankfully, there are SEO tools available that can make the task easier.
SEO Tools : Wordze
If you’re looking for SEO tools to help you conduct keyword research, then Wordze has a number of features you might want to look for in such a tool. When you’re doing a manual search for keywords on your own, you may end up not catching all of the possible words that might help boost your traffic. That’s less likely to happen when you’re using SEO tools like Wordze because you can actually search for words and find deeper levels of related words that might also attract visitors. These are generally words that won’t appear in free keyword tools and that you probably won’t brainstorm on your own.
Besides the keyword research, it also allows you to see your specific competition for a particular keyword or phrase. For example, if you’re looking at a phrase like "English tutoring" you can immediately see which other top sites are using the same phrase.
Effective SEO tools do need to have a lot of features to give them an advantage over free services. With Wordze, you’ll be able to look at which of your specific keywords are bringing in different percentages of your traffic. That will help you refine your marketing efforts. You can also find common misspellings of your keywords so that you can lock onto those potential customers as well.
SEO Tools: Keyword Spy
If you’re interested in doing a different of keyword research then SEO tools like Keyword Spy might actually be useful to you. Unlike Wordze which focuses on the keywords you can use to boost your traffic, Keyword Spy actually helps you see what your competition is specifically doing so you can try to top them and beat them in the search engine rankings.
To do this, you only have to type in a web site address into the tool. The tool will display all of the keywords the site is currently targeting. You can arrange them in a convenient spreadsheet and even add them directly into your campaigns through major search engines.
Another great benefit of SEO tools like this one is it can give you some ideas on which words to target if you’re not experienced in this area yet. New Internet marketers often struggle with selecting the correct keywords for their efforts. With this tool, you can find out which words are working for similar sites. That can give you a great advantage.
These are only two of dozens of SEO tools you’ll find on the Internet to help you with your search engine optimization efforts. The important thing when you’re looking at these tools is to take them for a test drive. Most SEO tools do offer a free trial period before you have to pay a dime. Use that period wisely before making a commitment.
Showing posts with label submitting your website. Show all posts
Showing posts with label submitting your website. Show all posts
Saturday, August 23, 2008
Thursday, August 21, 2008
SEO - How Early SEO Corrupted The Search Engines
The practice of search engine optimization first came into being in the mid 1990s when the first search engines began cataloguing the contents of the Internet. Initially the entire procedure was fairly honest and a fair reflection of what content there was on the web. Sites were submitted to the search engines and a spider crawled the content and then stored the collected data in a database that could be accessed by individuals performing a search.
When a search engine spider detects new content on the Internet it downloads a page where it is stored on the engine’s own server. Once on the server a second program, known as indexer extract information about the page as well as all of the links it contains. This page is then placed into a depository of pages to be crawled at a later date.
At first, the information that ended up on these early search engines came from the webmasters who were trusted to be honest. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. However the corruption of this system began when webmasters abused meta tags by including keywords that had nothing to do with the content of their pages, to artificially increase page impressions for their Website. This of course also increased their ad revenue from pay per clicks and costs per impressions. Greed soon led to inaccurate, incomplete cataloguing of web pages and too many people being led to pages without content or with misleading content when they conducted a web search. Search engines responded by developing more complex ranking algorithms with the result that understanding SEO has become much more complicated then it ever has been before and will continue to become more complicated.
When a search engine spider detects new content on the Internet it downloads a page where it is stored on the engine’s own server. Once on the server a second program, known as indexer extract information about the page as well as all of the links it contains. This page is then placed into a depository of pages to be crawled at a later date.
At first, the information that ended up on these early search engines came from the webmasters who were trusted to be honest. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. However the corruption of this system began when webmasters abused meta tags by including keywords that had nothing to do with the content of their pages, to artificially increase page impressions for their Website. This of course also increased their ad revenue from pay per clicks and costs per impressions. Greed soon led to inaccurate, incomplete cataloguing of web pages and too many people being led to pages without content or with misleading content when they conducted a web search. Search engines responded by developing more complex ranking algorithms with the result that understanding SEO has become much more complicated then it ever has been before and will continue to become more complicated.
Friday, August 15, 2008
How Not To Waste Your Time Submitting To Dead Directories
Every webmaster knows that one of the link building methods is submitting to web directories.
Let's say you spend 1 minute submitting to one directory and you submit to 50 directories. That's 50 minutes. If one quarter of them are dead this equals 12 minutes wasted.
As we all know, time is money and this mean , simply, wasted money.
Web directories numbers are vastly increasing this days and, as many are created every day, a lot of them also die, for various reasons, one of them being that the directory owner got bored of his toy and no longer review the submitted links.
In a couple of months the directory domain expire or, the most common situation, the directory freeze and no new links are added.
Such directories are many and avoid submitting to them must be one of webmasters top things to watch.
How to do that ? Look for websites that keep lists of directories and check them often.
If you use a list and from the first 10 directories you find half that changed submission type or have thousands of links pending (while having hundreds approved) than you can be sure that your list source is not so good.
Try another source for your directory list, submitting to a low number of directories on that list and see how accurate the list is. You will find a good and updated list pretty fast this way, by removing bad sources.
The situation fits even we change directory for article directory, the same problem is still valid when submitting articles to article directory sites.
If you have multiple sites try submitting an article to some article sites and watch their review time.
Sometime submitting to a high pr directory where your link is never reviewed is worse that submitting to a lower pr directory but where your link has a chance to show up in your lifetime. How not to waste your time submitting to dead directories by Enache Vladian
Let's say you spend 1 minute submitting to one directory and you submit to 50 directories. That's 50 minutes. If one quarter of them are dead this equals 12 minutes wasted.
As we all know, time is money and this mean , simply, wasted money.
Web directories numbers are vastly increasing this days and, as many are created every day, a lot of them also die, for various reasons, one of them being that the directory owner got bored of his toy and no longer review the submitted links.
In a couple of months the directory domain expire or, the most common situation, the directory freeze and no new links are added.
Such directories are many and avoid submitting to them must be one of webmasters top things to watch.
How to do that ? Look for websites that keep lists of directories and check them often.
If you use a list and from the first 10 directories you find half that changed submission type or have thousands of links pending (while having hundreds approved) than you can be sure that your list source is not so good.
Try another source for your directory list, submitting to a low number of directories on that list and see how accurate the list is. You will find a good and updated list pretty fast this way, by removing bad sources.
The situation fits even we change directory for article directory, the same problem is still valid when submitting articles to article directory sites.
If you have multiple sites try submitting an article to some article sites and watch their review time.
Sometime submitting to a high pr directory where your link is never reviewed is worse that submitting to a lower pr directory but where your link has a chance to show up in your lifetime. How not to waste your time submitting to dead directories by Enache Vladian
Thursday, July 24, 2008
Indexing Your Website
Index is a website which contains details and links to millions of websites divided to categories and topics. Indexes can have multiple purposes.
Local Business Index – like Yellow pages. This kind of indexes apply to people who are searching for services in their town or area. It is a good idea to sign your company into few such indexes in case your business is locally oriented like flower shop or electrician. Inclusion in these indexes , at least the most popular of them , is usually quite expensive but also useful from the point of view of customers seeking local service and search engines, since you can include your site URL and earn a strong incoming link .
Global Business Index – like Hoovers.com or business.com. These indexes usually contain data about large companies with turnover of few millions of dollars a year. Not everyone is able to enter such index, although some of them allow small companies listing in exchange for reciprocal link or inclusion fee . Inclusion in these indexes is important to large companies who apply to customers worldwide , and they also give a good incoming link in terms of SEO.
The third type of indexes is Internet indexes which main purpose is to provide incoming links to websites. Usually these indexes are manually edited which means it can take months before the editor approves your link. Some indexes like yahoo require inclusion fee , some are free, like DMOZ and some require fee or reciprocal link. Website promoters largely use indexes to provide the new built websites with incoming links, although , not all indexes are usefull and important in terms of link strength and website promotion. Therefore I suggest to submit your website to as much as possible free indexes but be careful before paying for listing or exchanging links with nameless indexes.
In this article I will list some of the most important indexes to be included in.
General Guidelines to submitting your website to index:
Make sure your website has no pages "Under construction" or "Not exist" (Error 404) , since some indexes might disqualify your website because of that.
Wright down a short profile of your website which includes:
Site Name , Full URL, 10-15 key words and phrases, short description (200-500) characters. Site name should not include many keywords, it might cause rejection by the editor.
Open an excel file dedicated to indexes and directories where you keep all the passwords and usernames since you will probably need to come back to these websites few times to follow up your registration.
Place your website in the most suitable category, in order to improve your chances to be indexed and later to improve the impact of the indexing on your page listing in search engines.
Indexing takes a lot of time because index editors are volunteers and the demand is huge, so be patient and do not submit your website more than once , since it makes you look dummy and may cause your website be rejected .
DMOZ Open Directory Project
This is the most important and appreciated index on the web. It is edited by volunteers , and has more than half million categories and around five million websites.
The main importance of DMOZ is its influence on major search engines like Google , Yahoo and etc. which derive information from DMOZ and ascribe large importance to links incoming from there to your website.
To include your website in DMOZ go to www.dmoz.org , find the most appropriate category to your website, press Add URL and follow the orders. Take few minutes to read DMOZ terms of submission in order not to mess up your application.
DMOZ will reject your website If it is placed under wrong category, mainly under construction, has no value to public or is poorly described. Description must be objective otherwise most chances it will be excluded.
DMOZ will not notify you about reception or rejection. If you can't find your website, don't hurry to submit it again , try asking at DMOZ forums what is the status of your application.
Entering DMOZ index is the only way to enter Google website directory.
Yahoo Directory
Yahoo is the most popular website in the world and US. Inclusion in its index might be worth the huge fee of 299$. Wright a short description (10-25 words ) , make it objective and fluent , include 2-3 keywords but do not exaggerate.
Make sure your website is in a good condition (no 404 pages and under construction pages) Yahoo is not condemned to include your website even if you pay the fee , but they are supposed to review your listing in about 7 workdays. In yahoo index you don’t need to pick a category , one of the editors does it. Must say, most of the websites are included. Business sites must pay the fee every year while non-profit sites must pay only once. Indexing Your Website
by Gally Reznor
Local Business Index – like Yellow pages. This kind of indexes apply to people who are searching for services in their town or area. It is a good idea to sign your company into few such indexes in case your business is locally oriented like flower shop or electrician. Inclusion in these indexes , at least the most popular of them , is usually quite expensive but also useful from the point of view of customers seeking local service and search engines, since you can include your site URL and earn a strong incoming link .
Global Business Index – like Hoovers.com or business.com. These indexes usually contain data about large companies with turnover of few millions of dollars a year. Not everyone is able to enter such index, although some of them allow small companies listing in exchange for reciprocal link or inclusion fee . Inclusion in these indexes is important to large companies who apply to customers worldwide , and they also give a good incoming link in terms of SEO.
The third type of indexes is Internet indexes which main purpose is to provide incoming links to websites. Usually these indexes are manually edited which means it can take months before the editor approves your link. Some indexes like yahoo require inclusion fee , some are free, like DMOZ and some require fee or reciprocal link. Website promoters largely use indexes to provide the new built websites with incoming links, although , not all indexes are usefull and important in terms of link strength and website promotion. Therefore I suggest to submit your website to as much as possible free indexes but be careful before paying for listing or exchanging links with nameless indexes.
In this article I will list some of the most important indexes to be included in.
General Guidelines to submitting your website to index:
Make sure your website has no pages "Under construction" or "Not exist" (Error 404) , since some indexes might disqualify your website because of that.
Wright down a short profile of your website which includes:
Site Name , Full URL, 10-15 key words and phrases, short description (200-500) characters. Site name should not include many keywords, it might cause rejection by the editor.
Open an excel file dedicated to indexes and directories where you keep all the passwords and usernames since you will probably need to come back to these websites few times to follow up your registration.
Place your website in the most suitable category, in order to improve your chances to be indexed and later to improve the impact of the indexing on your page listing in search engines.
Indexing takes a lot of time because index editors are volunteers and the demand is huge, so be patient and do not submit your website more than once , since it makes you look dummy and may cause your website be rejected .
DMOZ Open Directory Project
This is the most important and appreciated index on the web. It is edited by volunteers , and has more than half million categories and around five million websites.
The main importance of DMOZ is its influence on major search engines like Google , Yahoo and etc. which derive information from DMOZ and ascribe large importance to links incoming from there to your website.
To include your website in DMOZ go to www.dmoz.org , find the most appropriate category to your website, press Add URL and follow the orders. Take few minutes to read DMOZ terms of submission in order not to mess up your application.
DMOZ will reject your website If it is placed under wrong category, mainly under construction, has no value to public or is poorly described. Description must be objective otherwise most chances it will be excluded.
DMOZ will not notify you about reception or rejection. If you can't find your website, don't hurry to submit it again , try asking at DMOZ forums what is the status of your application.
Entering DMOZ index is the only way to enter Google website directory.
Yahoo Directory
Yahoo is the most popular website in the world and US. Inclusion in its index might be worth the huge fee of 299$. Wright a short description (10-25 words ) , make it objective and fluent , include 2-3 keywords but do not exaggerate.
Make sure your website is in a good condition (no 404 pages and under construction pages) Yahoo is not condemned to include your website even if you pay the fee , but they are supposed to review your listing in about 7 workdays. In yahoo index you don’t need to pick a category , one of the editors does it. Must say, most of the websites are included. Business sites must pay the fee every year while non-profit sites must pay only once. Indexing Your Website
by Gally Reznor
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